Detecting click fraud in online advertising: a data mining approach.
Richard Jayadi OentaryoEe-Peng LimMichael FinegoldDavid LoFeida ZhuClifton PhuaEng-Yeow CheuGhim-Eng YapKelvin SimMinh Nhut NguyenKasun S. PereraBijay NeupaneMustafa Amir FaisalZeyar AungWei Lee WoonWei ChenDhaval PatelDaniel BerrarPublished in: J. Mach. Learn. Res. (2014)
Keyphrases
- online advertising
- behavioral targeting
- user behavior
- sponsored search
- contextual advertising
- search advertising
- user experience
- display advertising
- click through rate
- user interaction
- advertising campaigns
- anomaly detection
- search engine
- web search
- user clicks
- click models
- long tail
- information retrieval
- click prediction
- fraud detection
- user preferences