Internal Branding in the Gig and Sharing Economy: Enhancing Service Providers' Engagement to Achieve Higher Customer Satisfaction.
Obed NiyomwungeriStanislav ChankovPublished in: HICSS (2021)
Keyphrases
- service quality
- service providers
- customer satisfaction
- online shopping
- web services
- cloud computing
- call center
- customer service
- user satisfaction
- end users
- personal data
- service provision
- marketing strategies
- data mining
- business opportunities
- quality of service
- website
- information systems
- privacy preserving
- online services
- internet banking
- real time
- customer retention