Automatic personalization based on Web usage mining.
Bamshad MobasherRobert CooleyJaideep SrivastavaPublished in: Commun. ACM (2000)
Keyphrases
- web usage mining
- user profiling
- web personalization
- web mining
- website
- application of data mining
- web data
- web logs
- usage data
- web log data
- web users
- log files
- navigational behavior
- usage patterns
- web usage
- web usage data
- web access logs
- web server
- web access
- access patterns
- user behavior
- pattern discovery
- business applications
- data mining techniques
- navigational patterns
- user profiles
- user interests
- web content
- collaborative filtering
- user preferences
- recommender systems
- databases
- data mining