Modeling Viral Marketing Dynamics in Social Networks - Findings From Computational Experiments with Agent-Based Simulation Models.
Christian HildebrandReto HofstetterAndreas HerrmannPublished in: ICIS (2012)
Keyphrases
- viral marketing
- simulation models
- social networks
- simulation model
- data assimilation
- agent based models
- agent based simulation
- influence maximization
- online social networks
- information diffusion
- greedy algorithm
- diffusion models
- social media
- simulation tools
- influence propagation
- social influence
- social network analysis
- air cargo
- social networking
- social relationships
- agent based simulations
- social interaction
- simulation environment
- random walk