Research on the fuzzy comprehensive evaluation of consumer satisfaction with mobile e-commerce platforms.
Xulan HePublished in: Int. J. Web Based Communities (2023)
Keyphrases
- fuzzy comprehensive evaluation
- electronic commerce
- mobile commerce
- evaluation method
- evaluation model
- consumer behavior
- online shopping
- service quality
- fuzzy clustering
- online services
- quality evaluation
- online stores
- internet services
- user satisfaction
- analytic hierarchy process
- mobile devices
- mobile applications
- purchase decision
- consumer trust
- image quality
- product information