Fuzzy Comprehensive Evaluation Model of Customer Satisfaction Degree.
Xiaorong LiYou Jing GuPublished in: ICEE (2010)
Keyphrases
- customer satisfaction
- fuzzy comprehensive evaluation model
- core competence
- service quality
- online shopping
- customer service
- customer reviews
- product design
- marketing strategies
- user satisfaction
- customer retention
- internet banking
- study proposes
- key factors
- customer data
- service providers
- information systems
- analytic hierarchy process
- customer support