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Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile Advertisements.

Khai Xiang ChiongMatthew ShumRyan WebbRichard Chen
Published in: Manag. Sci. (2024)
Keyphrases
  • response time
  • data collection
  • data analysis
  • image data
  • high quality
  • diffusion model
  • pairwise
  • mobile devices