Web usage mining to improve the design of an e-commerce website: OrOliveSur.com.
Cristóbal J. CarmonaSergio Ramírez-GallegoF. J. TorresEnrique BernalMaría José del JesusSalvador GarcíaPublished in: Expert Syst. Appl. (2012)
Keyphrases
- website
- web usage mining
- web mining
- application of data mining
- web data
- web logs
- web users
- usage data
- usage patterns
- web usage
- web server
- web access
- log files
- data mining
- user navigation
- user sessions
- access patterns
- pattern discovery
- web content
- web log mining
- web log data
- data model
- web usage data
- knowledge acquisition
- data mining techniques