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Toward holistic insights into trust in electronic markets: examining the structure of the relationship between vendor trust and its antecedents.

Stefan Tams
Published in: Inf. Syst. E Bus. Manag. (2012)
Keyphrases
  • trust model
  • electronic markets
  • trading partners
  • trust evaluation
  • transaction cost economics
  • electronic commerce
  • electronic marketplaces
  • reputation mechanisms
  • transaction costs
  • moral hazard