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A neural network application to consumer classification to improve the timing of direct marketing activities.
Frederick Kaefer
Carrie M. Heilman
Samuel D. Ramenofsky
Published in:
Comput. Oper. Res. (2005)
Keyphrases
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neural network
decision trees
information systems
feature extraction
database marketing
real world
metadata
database systems
end users
life cycle
marketing strategies
direct marketing