Strategic IT investment in B2B e-commerce platform on user loyalty: considering variable investment cost.
Li ZhuLi LiYue ZhangQiaosheng ShiPublished in: Int. J. Netw. Virtual Organisations (2017)
Keyphrases
- return on investment
- decision making
- real option
- cost benefit
- case study
- long run
- user defined
- end users
- production processes
- user interaction
- user preferences
- user satisfaction
- information systems
- information technology
- recommender systems
- information retrieval
- user profiles
- knowledge management
- collaborative filtering
- cost sensitive
- user experience
- user centric
- decision variables
- web interface
- user interface
- risk aversion