The Continuance of Online Social Networks: How to Keep People Using Facebook?.
Na ShiMatthew K. O. LeeChristy M. K. CheungHuaping ChenPublished in: HICSS (2010)
Keyphrases
- online social networks
- social networks
- social networking sites
- social relationships
- social networking
- network structure
- social media
- social relations
- online social
- social graphs
- social graph
- viral marketing
- social ties
- online communities
- micro blogging
- network dynamics
- online social networking
- social network analysis
- overlapping communities
- preferential attachment
- malicious activities