Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account.

Darren W. Dahl Christoph Fuchs Martin Schreier

Published in: Manag. Sci. (2015)

Keyphrases

user driven
competitive environment
pricing strategies
end users
production cost
social networks
social networking
product information
social media
consumer behavior
mashup
metadata
software engineering
potential customers