Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category.
Souvik RoySantanu MandalPublished in: Int. J. Inf. Syst. Serv. Sect. (2017)
Keyphrases
- mobile devices
- electronic commerce
- learning environment
- mobile phone
- mobile environments
- mobile learning
- m learning
- mobile commerce
- mobile networks
- mobile technologies
- mobile computing
- mobile applications
- mobile users
- customer satisfaction
- brand image
- customer requirements
- marketing strategies
- customer knowledge
- information systems
- mobile communication
- customer service
- communication technologies
- smart phones
- service quality
- computing environments
- context aware