Analysis of the purchasing decision-making process in e-commerce using SED Method from Neuromarketing.
Felisa M. CórdovaFernando CifuentesCatalina CastroCristofer HinostrozaPublished in: ITQM (2022)
Keyphrases
- decision making
- computational complexity
- preprocessing
- pairwise
- experimental evaluation
- decision support system
- classification process
- high precision
- clustering method
- synthetic data
- recognition process
- decision process
- optimization method
- significant improvement
- computationally efficient
- probabilistic model
- cost function
- statistical analysis
- neural network
- high accuracy
- dynamic programming
- segmentation method
- classification method
- evolutionary algorithm
- image registration
- evaluation method
- training process
- feature extraction