Trust in Electronic Markets - Customers' Perspective.
Shweta SharmaDeepali SinghD. P. AgrawalPublished in: Int. J. Comput. Syst. Signals (2007)
Keyphrases
- electronic markets
- brokerage services
- transaction cost economics
- electronic marketplaces
- trading partners
- electronic commerce
- business models
- search costs
- reputation mechanisms
- network effects
- trust model
- key factors
- moral hazard
- transaction costs
- electronic business
- knowledge sharing
- service providers
- supply chain
- purchase behavior
- business partners
- case study