Social Commerce and Marketing Strategy for "Made in Italy" Food Products.
Alessandro ScuderiLuisa SturialePublished in: HAICTA (2015)
Keyphrases
- marketing strategies
- market segments
- social commerce
- business models
- marketing campaigns
- direct marketing
- life cycle
- cloud computing
- database marketing
- customer relationship management
- social web
- support systems
- customer satisfaction
- essential information
- competitive advantage
- special issue
- real world
- user groups
- learning systems
- business processes
- end users
- data mining