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Social media made me buy it: the impact of social media on consumer purchase behavior.
Bedraoui Oumayma
Published in:
SCA (2019)
Keyphrases
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social media
purchase behavior
user generated content
social interaction
big data
sponsored search advertising
social networking
social media platforms
social networks
social influence
online consumer
online social networks
social media data
social networking sites
electronic markets
social media content