Modelling the spread of negative word-of-mouth in online social networks.
Lucas StichGerald GollaAlexandros NanopoulosPublished in: J. Decis. Syst. (2014)
Keyphrases
- online social networks
- social networks
- network structure
- social media
- social relationships
- social networking
- social networking sites
- social context
- social graph
- social network analysis
- user activity
- social relations
- influence maximization
- information propagation
- social ties
- social graphs
- social roles
- online communities
- online social