Pruning Statistically Insignificant Association Rules in the Presence of High-confidence Rules in Web Usage Data.
Maja DimitrijevicZita BosnjakPublished in: KES (2014)
Keyphrases
- high confidence
- association rules
- web usage data
- association rule mining
- web usage mining
- knowledge discovery
- data mining techniques
- data mining
- web personalization
- web users
- frequent itemsets
- mining algorithm
- itemsets
- sequential patterns
- website
- frequent patterns
- usage data
- web logs
- web usage
- user interests
- sequential pattern mining
- usage patterns
- user profiling
- real world
- decision trees
- interesting patterns
- data points