Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data.
Roberto MansillaGavin SmithAndrew SmithJames GouldingPublished in: Big Data (2022)
Keyphrases
- transactional data
- information theory
- data streams
- product information
- shannon entropy
- transactional databases
- information content
- information theoretic
- credit card
- similarity measure
- consumer behavior
- relative entropy
- entropy measure
- mutual information
- life cycle
- decision trees
- customer behavior
- comparison shopping
- shopping behavior
- online shopping
- data mining
- purchase decision
- feature vectors
- feature space
- social networks