Economic and Social Satisfaction of Buyers on Consumer-to-Consumer Platforms: The Role of Relational Capital.
Xiayu ChenQian HuangRobert M. DavisonPublished in: Int. J. Electron. Commer. (2017)
Keyphrases
- network effects
- electronic commerce
- online consumer
- social media
- purchase decision
- pricing strategies
- consumer trust
- social networks
- information goods
- social interaction
- competitive market
- business transactions
- social roles
- social networking
- relational data
- social capital
- electronic markets
- purchase behavior
- technological innovations
- online markets
- relational databases