Omnichannel business research: Opportunities and challenges.
Yang ChenChristy M. K. CheungChee-Wee TanPublished in: Decis. Support Syst. (2018)
Keyphrases
- real world
- decision making
- lessons learned
- data mining
- information systems
- business process
- data mining projects
- legal issues
- innovative approaches
- key issues
- business intelligence
- intelligence gathering
- business rules
- business opportunities
- data analytics
- electronic commerce
- big data
- knowledge management
- return on investment
- software engineering
- short and long term
- academic community
- rapid technological
- global economy
- process oriented
- technical challenges
- supply chain management
- business applications
- business processes