Integrating Technology Acceptance Model With Social Capital Theory to Promote Passive Users' Continuance Intention Toward Virtual Brand Communities.
Xiaozhao DengLiuliang YuanPublished in: IEEE Access (2020)
Keyphrases
- social capital
- network centrality
- theory of planned behavior
- technology acceptance model
- theoretical framework
- perceived usefulness
- continuance intention
- information flow
- empirically tested
- knowledge sharing
- virtual world
- user satisfaction
- information and communication technologies
- public sector
- end users
- user interface
- attitudes toward
- virtual communities
- information seeking
- structural equation modeling
- social networks
- social media
- information technology