Customer Profiling Based on Mobile Apps GPS Data : A Case Study on Westfield Shopping Malls.
Fangzhou ZhouXianghui ZhangXinglei WangTao ChengPublished in: Geoinformatics (2023)
Keyphrases
- gps data
- shopping malls
- global positioning system
- mobile apps
- mobile devices
- smart phones
- shopping mall
- mobile applications
- multipath
- navigation systems
- road network
- geographic information systems
- location based services
- trajectory data
- wifi
- position information
- urban environments
- cellular phone
- urban areas
- location information
- electronic commerce
- traffic conditions
- test bed
- google maps
- mobile phone