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Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment.
Hanna Komulainen
Annu Ristola
Johanna Still
Published in:
ICMB (2006)
Keyphrases
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empirical evidence
mobile advertising
real life
email
supply chain
internet advertising
real world
facial features
online shopping
information retrieval
electronic commerce
project management
eye gaze