An Influence of Self-evaluated Gender Role on the Privacy Management Behavior in Online Social Networks.
Ki Jung LeeIl-Yeol SongPublished in: HCI (27) (2013)
Keyphrases
- online social networks
- viral marketing
- social networks
- user activity
- social networking
- individual differences
- social roles
- network structure
- social media
- social relationships
- privacy settings
- personal information
- social relations
- preferential attachment
- social networking sites
- influence maximization
- social ties
- online social networking
- privacy preserving
- knowledge management
- social influence
- information diffusion
- private information
- social behavior
- personal data
- influence propagation