Awareness of social influence on linked social service.
Wuhui ChenIncheon PaikJunbo WangBanage T. G. S. KumaraTakazumi TanakaPublished in: CYBCONF (2013)
Keyphrases
- social influence
- social interaction
- social psychology
- social networks
- social relationships
- online communities
- social relations
- online social
- web services
- network effects
- user preferences
- service providers
- network structure
- social influences
- technology adoption
- influence propagation
- social context
- user behavior
- social graph
- viral marketing
- online social networks
- mobile devices