A fuzzy neural architecture for customer satisfaction assessment.
Cecilia TemponiYing-Feng KuoHerbert W. CorleyPublished in: J. Intell. Fuzzy Syst. (1999)
Keyphrases
- customer satisfaction
- neural architecture
- service quality
- feed forward
- neural network
- fuzzy sets
- online shopping
- fuzzy logic
- membership functions
- activation function
- customer service
- basis functions
- fuzzy rules
- marketing strategies
- user satisfaction
- multilayer perceptron
- multi layer perceptron
- fuzzy neural network
- fuzzy controller
- customer retention
- fuzzy numbers
- fuzzy clustering
- hidden layer
- general purpose
- customer data
- core competence
- artificial neural networks