Middleware Integration Platforms: A New Challenge to Business Models of ICT Companies - Unleashing the Business Potential of Horizontalization.
Markus EurichRoman BoutellierPublished in: ICE-B (2010)
Keyphrases
- business models
- case study
- business opportunities
- life cycle
- electronic commerce
- competitive environment
- cloud computing
- information and communication technologies
- social commerce
- customer base
- conceptual framework
- mobile apps
- middleware architecture
- small and medium sized enterprises
- electronic markets
- marketing strategies
- knowledge management
- mobile payment
- databases
- data management
- software development
- telecommunications industry
- query processing
- resource based view