Communicate Online, Purchase Offline (Copo): How can the Implementation of Instant Messaging Strengthen Customer Relationships with Retail Stores?
Laura SchulzeManuel TrenzPublished in: ECIS (2020)
Keyphrases
- instant messaging
- point of sale
- electronic commerce
- distance education
- chat conversations
- data collection
- social networking sites
- customer behavior
- marketing strategies
- purchase behavior
- computer mediated communication
- mobile devices
- online learning
- customer satisfaction
- communication technologies
- distance learning
- user behavior
- data mining