The Influence of Perceived Belonging on Social Network Site Adoption.
Claus-Peter H. ErnstJella PfeifferFranz RothlaufPublished in: AMCIS (2013)
Keyphrases
- social influence
- technology adoption
- social networks
- perceived risk
- perceived usefulness
- technology acceptance
- negative impact
- viral marketing
- information diffusion
- website
- social network analysis
- social interaction
- information systems
- factors affecting
- network structure
- social relationships
- online social networks
- adoption decisions
- factors that influence
- factors influencing
- social behavior
- link prediction
- influence maximization
- information technology
- switching costs
- early adopters
- online communities
- individual level
- social network data
- social media
- internet shopping
- social networking
- community detection
- e government
- innovation diffusion