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A new knowledge-based constrained clustering approach: Theory and application in direct marketing.

Alex SeretThomas VerbrakenBart Baesens
Published in: Appl. Soft Comput. (2014)
Keyphrases
  • direct marketing
  • constrained clustering
  • database
  • clustering algorithm
  • databases
  • learning environment
  • decision support
  • machine learning
  • data model
  • cluster analysis