Research on the Influence of Knowledge Marketing Characteristics on Consumer Stickiness in E-commerce Live Broadcasting: The Mediating Role of Flow Experience.
Lei HanYing XiongPublished in: WHICEB (1) (2024)
Keyphrases
- consumer behavior
- internet usage
- domain knowledge
- knowledge sharing
- knowledge acquisition
- electronic commerce
- influential factors
- knowledge representation
- purchasing behavior
- experiential knowledge
- purchase behavior
- personal preferences
- knowledge management
- knowledge discovery
- information technology
- expert systems
- main factors
- subject matter experts
- social media
- knowledge base
- decision making
- social networks