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The impact of reserve price on publisher revenue in real-time bidding advertising markets.
Juanjuan Li
Xiaochun Ni
Yong Yuan
Rui Qin
Xiao Wang
Fei-Yue Wang
Published in:
SMC (2017)
Keyphrases
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real time
sponsored search auctions
bidding strategies
low cost
sponsored search
high speed
auction mechanisms
neural network
electronic marketplaces
market share
information technology
electricity markets
real time systems