Marketing via social media: a case study.

Lili Luo Yuan Wang Lifeng Han

Published in: Libr. Hi Tech (2013)

Keyphrases

social media
social networking
social networks
user generated content
case study
online consumer
social media platforms
social media data
online social networks
social interaction
social media sites
test bed
learning algorithm
database
website
search engine
online forums
genetic algorithm
machine learning
data sets