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A Mechanism for On-line Advertisement Placement to Deter Click Fraud.
Wei Zhou
Subhajyoti Bandyopadhyay
Hsing Kenneth Cheng
Praveen Pathak
Published in:
Int. J. Electron. Commer. (2008)
Keyphrases
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search engine
anomaly detection
web search
sponsored search
real time
information retrieval
information systems
user behavior
selection mechanism
health insurance