Risk Hurts Fun: The Influence of Perceived Privacy Risk on Social Network Site Usage.
Claus-Peter H. ErnstPublished in: AMCIS (2014)
Keyphrases
- social networks
- perceived risk
- social influence
- information diffusion
- website
- viral marketing
- perceived usefulness
- social network analysis
- social networking
- usage statistics
- computer games
- risk management
- online social networks
- online communities
- influencing factors
- negative impact
- social interaction
- risk factors
- user acceptance
- high risk
- information propagation
- risk assessment
- factors affecting
- information flow
- social media
- decision making
- continuance intention
- usage logs
- user perceptions
- influence maximization
- usage patterns
- pseudo relevance feedback
- community detection
- link prediction