Integrating Intuition and Rationality in Strategic Decision-Making Processes: Insights From Product Development in Multinational Corporations.
Maria Carmela AnnosiFederica BrunettaFrancesco Paolo AppioNapassorn WatcharakomenkulFederico PlataniaPublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- product development
- strategic decision making
- process management
- life cycle
- supply chain management
- development process
- software development
- product design
- early phase
- decision making
- software industry
- data mining
- design process
- mass customization
- supply chain
- engineering design
- organizational learning
- product quality
- machine learning
- metadata
- knowledge base
- business processes
- response time
- information technology
- expert systems
- learning environment