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Factors Influencing Purchase Intention of Private Label Products: The Case of Smartphones.

Dany C. CoelhoRaquel F. Ch. MenesesMaria do Rosário Alves Moreira
Published in: IESS (2013)
Keyphrases
  • factors influencing
  • factors affecting
  • purchase intention
  • mobile devices
  • vision system
  • online shopping
  • factors that affect