Login / Signup

Investigating the Impact of Cultural Tourism NFTs' Perceived Value and Experiential Evaluation on WOM of a Tourism Destination: A Generational Difference Moderation Approach.

Yuchen ZhaoYihong Zhan
Published in: WHICEB (2) (2024)
Keyphrases
  • information sources
  • social networking sites
  • electronic commerce
  • consumer behavior
  • user satisfaction