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Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands.
Roktim Sarmah
Ayesha Khatun
Aayushi Singh
Published in:
Int. J. Asian Bus. Inf. Manag. (2023)
Keyphrases
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advertising campaigns
social context
online advertising
social networks
privacy preserving
social media
group awareness
social interaction
learning community
search advertising
expert systems
display advertising
life cycle
human behavior