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Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers.
Waqar Nadeem
Daniela Andreini
Jari Salo
Tommi Laukkanen
Published in:
Int. J. Inf. Manag. (2015)
Keyphrases
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social media
online consumer
internet usage
online shopping
online stores
website
online learning
social networking
product information
structural equation modeling
group buying
male and female