A Road Map to More Effective Web Personalization: Integrating Domain Knowledge with Web Usage Mining.
Honghua (Kathy) DaiBamshad MobasherPublished in: International Conference on Internet Computing (2003)
Keyphrases
- web personalization
- web usage mining
- web usage data
- domain knowledge
- usage data
- website
- web mining
- usage patterns
- web data
- web users
- access patterns
- web logs
- user behavior
- log files
- web access
- user interests
- web log data
- pattern discovery
- recommender systems
- databases
- web server
- recommendation systems
- web usage
- web content
- business applications
- sequential patterns
- user profiles
- user interaction
- data mining techniques
- text mining
- data warehouse
- user interface
- data mining