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Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender.

Sudarsan JayasinghUchenna Cyril Eze
Published in: Int. J. E Bus. Res. (2012)
Keyphrases
  • mobile devices
  • mobile learning
  • location aware
  • mobile phone
  • m learning
  • mobile computing
  • real time
  • low cost
  • mobile applications
  • mobile users
  • smart phones
  • mobile networks
  • factors affecting