An on-demand mobile advertising system that protects source privacy using interest aggregation.
Ahmed FawazAli HojaijHadi KobeissiHassan ArtailPublished in: WiMob (2011)
Keyphrases
- mobile advertising
- privacy preserving
- personal data
- sensitive information
- sensitive data
- private information
- personal information
- privacy preserving data mining
- privacy concerns
- data aggregation
- privacy issues
- data privacy
- data sharing
- internet advertising
- security issues
- statistical databases
- location privacy
- cloud computing
- data protection
- privacy protection
- privacy preservation
- database
- life cycle
- service providers
- real world