Relational Selling Strategy on SMEs Marketing Performance: Role of Market Knowledge and Brand Management Capabilities.
HendarKen SudartiIntan MasfufahPublished in: CISIS (2019)
Keyphrases
- knowledge management
- decision making
- competitive advantage
- market competition
- customer relationship management
- information systems
- knowledge acquisition
- domain knowledge
- website
- knowledge base
- marketing strategies
- small and medium sized enterprises
- expert systems
- data mining techniques
- business managers
- pricing strategies
- social networks
- data model
- small and medium sized
- short and long term
- network management
- information management
- data warehouse
- knowledge representation
- long term