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Corporate Advertising Web Sites - Effectiveness in Terms of Promotion, Communication and Relationship Marketing.
Fotini Patsioura
Maro Vlachopoulou
Eleonora-Ioulia Malama
Published in:
ICE-B (2007)
Keyphrases
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website
online marketing
internet marketing
consumer behavior
social media
internet advertising
decision making
web content
web pages
long term
knowledge management
online advertising
marketing strategies
marketing campaigns
mobile advertising