Sign in
Probabilistic first pass retrieval for search advertising: from theory to practice.
Hema Raghavan
Rukmini Iyer
Published in:
CIKM (2010)
Keyphrases
</>
search advertising
information retrieval
relevance feedback
information retrieval systems
retrieval model
search engine
probabilistic model
test collection
document retrieval
advertising campaigns
image retrieval
user behavior
online advertising