Modeling the Role of Service Quality, Customer Satisfaction and Customer Loyalty in Building Service Brand Equity.
Hashim ZameerYing WangHumaira YasmeenWaqas AhmedPublished in: Int. J. Asian Bus. Inf. Manag. (2019)
Keyphrases
- service quality
- customer satisfaction
- customer loyalty
- service providers
- online shopping
- user satisfaction
- customer service
- electronic commerce
- quality of service
- information systems
- marketing strategies
- information quality
- competitive advantage
- call center
- internet banking
- incident management
- customer support
- web services
- internet shopping
- website